Built for home service pros. By people who've been in the field.
The Done-For-You Website System Built to Win Home Service Pros More Jobs
We build your high-converting website, SEO, CRM, and follow-up system — fully managed every month so your phone keeps ringing and your calendar stays full.
$497/month. No contracts. Cancel anytime.
No Contracts. No Hidden Fees.
Just $497/Month
How It Works
How We Fill Your Pipeline in 90 Days
Our proven 3-phase system takes you from zero to a fully running AI-powered lead generation machine.
Here's exactly what happens and when.
1-30 Days
Build & Launch
We build your complete AI-powered lead generation system from the ground up — high-converting website, AI live chat, missed call text-back, CRM, and automated follow-up sequences. Nothing generic. Everything custom to your trade and your market. Live in 14 days.
30-60 Days
Generate & Optimize
Your system goes live and leads start flowing in. Our AI tools are working around the clock — responding to visitors, texting back missed calls, nurturing leads automatically. We monitor everything, test what's working, and dial in the system to improve quality every week.
60-90 Days
Scale & Dominate
Your AI-powered system is dialled in and consistently delivering. Now we scale — more visibility, more leads, more booked jobs. While your competitors are still answering every call manually and chasing cold leads, your system is doing it all on autopilot.
You Wouldn't Overpay for Job Materials. Don't Overpay for Marketing.
Hard Hat Marketing gives you everything a $3,500/month agency offers built specifically for
contractors, at a fraction of the price.
You don't need to understand AI. You just need it working for you. Every tool above is set up, configured, and managed by our team no learning curve, no extra cost, no new logins. It's all included in your $497/month system.
Everything You Need to Win More Jobs. Nothing You Don't.
Stop juggling agencies, tools, and logins that go nowhere. Everything below is included,
done for you, and optimized every single month.
Lead-gen website
Built and maintained to convert homeowners into booked estimates / jobs every month.
On-page SEO optimization
Every page optimized with the right keywords, meta tags, and structure Google rewards.
Generative engine optimization
Make sure ChatGPT, Gemini, and other AI tools recognize and recommend your business.
Live web chat with AI
A live chat on your site that captures and qualifies leads around the clock so you're never losing a lead or job.
Automated Follow-Up That Actually Works
Our follow-up nurture system keeps you top-of-mind for weeks and months.
Content marketing
Custom blog posts and service content that boost SEO and position you as the local expert.
Citation & Backlinking
We build quality backlinks and local citations to increase your authority and search ranking.
Local SEO
Ongoing optimization so you rank higher in your city every month and stay ahead of local competitors.
Mobile Optimization
Your site looks and converts perfectly on every phone — where 70%+ of homeowners search.
Automated SMS follow-up
Instant texts fire when a lead comes in, you're first to respond while you're still on the job.
Automated Email Sequences
Multi-step emails nurture leads who didn't book right away — keeping you top of mind until they're ready.
AI Lead Chat
AI-powered chat captures and qualifies leads on your site 24/7 even when you're on the roof.
CRM setup & management
Every lead organized, tracked, and followed up no jobs slipping through the cracks ever.
Automated review management
Turn happy customers into 5-star Google reviews building your reputation while you sleep.
Missed call text-back
Missed a call on the job? An instant text fires automatically so the homeowner hears from you before they call your competitor.
Real Person Support
Dedicated account manager — one person who knows your business, not a ticket system
Free setup & onboarding
We build and launch your entire system inside 14 days no setup fee, no delays. domain included
Dedicated marketing consultant
A real person who knows your business, reviews your results, and helps you grow.
20+ years in the field.
Most agencies guess what works. We already know what moves homeowners to book & we built your entire system.
Done for You system!
No logins to learn. No tools to configure. No agency to manage. We build your entire system, optimize it every month.
No contracts. No lock-in.
We don't need a 12-month contract to keep you. Your results do that. Month-to-month. No fine print. Leave at any time.
Built for Every Home Service Pro Who's Serious About Growing.
Whether you're a roofer, plumber, landscaper, or remodeler. if homeowners are searching for your trade online, we build the system that makes sure they find you first.
General Contractors
Hardscaping
Pest Control
Tree Service
Decks & Patio
Pool & Spa
Kitchens & Baths
Painters
Roofing
Plumbing
Windows
Lawn & Snow
Trades By Category
Architects & Engineers
Brick & Stone
Concrete
Demolition Service
Docks
Excavation
Sports Equip Assembly
Glass & Mirrors
Home Inspection
Household Help
Lawn & Garden Care
Mold & Asbestos Srv
Outdoor Playgrounds
Permit Services
Remodeling
Sheds & Enclosures
Snow Removal Service
Waste Material Removal
Windows
Air Conditioning
Cabinets
Central Vacuum
Construction
Designers & Decorators
Doors
Flooring & Carpet
Furniture Repair
Gutters
Home Maintenance
HVAC
Moving
Pest Control
Roofing
Siding
Solar
Tile
Water Treatment System
Yard and Garden Work
Appliances
Additions & Remodeling
Carpenters
Cleaning & Maid Srv
Countertops
Drywall & Plaster
Fences
Foundations
Garage & Garage Doors
Handyman Services
Home Services
Insulation
Locksmith
New Home Builders
Painting
Plumbing
Sandblasting Service
Stained Glass
Tree Service
Appraiser
Awnings
Carpet & Upholstery
Commercial
Decks
Disaster Recovery
Electrical
Fireplace & Wood Stoves
Heating Systems
Hot Tubs, Spas & Saunas
Landscaping
Metal Fabrication
Organizers
Paving
Powdercoating
Septic Tanks & Wells
Skylights
Swimming Pools
Wall Coverings
The $497/Mo Marketing System That Actually Pays for Itself.
Why home service pros are ditching $2,000's agencies
for our all-in-one, automated website system.
"The missed call text-back is a game changer."
I used to lose half my leads because I was on a roof and couldn't answer the phone. Now, the AI texts them back instantly and keeps them from calling the next guy. It paid for itself in the first week....
Ron B.
J & R Roofing
"Finally, a system that pays for itself."
At $497 a month, I was worried it wouldn't be enough to move the needle. I was wrong. The first lead that came through the AI chat paid for the entire year of the service. No brainer. The leads are high quality and serious buyers.
Mark M.
Sunshine Exteriors
"The website actually converts it doesn't just look pretty."
I’ve had plenty of websites, but they were very basic wix sites. The Hard Hat system is different. Between the local SEO and the AI chat, people actually reach out instead of just clicking away. Having the email system included makes it so easy to follow up... glad we joined...
Sarah & Tom W.
Custom Deck Builders
MEET THE FOUNDER
Hey I'm Frank
I’ve spent 20+ years in home service sales and marketing, running HVAC sales teams and building pool + hardscape installation brands from the ground up. I’ve also spent hundreds & hundreds of thousands of my own money on ads, made plenty of mistakes, and learned what actually brings in real projects.
That’s why we keep it simple: get you in front of the right homeowners, generate steady project requests, and help you win more jobs.
First come, first served.
No Contracts No Hidden Fees
Just $497/Month
Frequently Asked Questions
How much does it cost?
$497/month. One flat monthly rate — website, SEO, CRM, AI tools, follow-ups, monthly optimization, and everything in between.
Setup fee: Waived. We normally charge a one-time setup fee to build and launch your entire system. For a limited time, that fee is completely waived — free setup, live in 14 days, no upfront cost.
AI voice minutes: Our AI voice agent is billed per use based on minutes — you only pay for what you use. Most contractors spend $15–$45/month based on lead volume. The more leads coming in, the busier your AI is working for you. We'll walk you through exactly what to expect on your onboarding call.
Your total monthly investment: $497 flat + $15–$45 in AI voice minutes. That's it. For most contractors, one booked job covers everything for the month.
No hidden fees. No surprises. No contracts. Zero to get started right now.
Do I need to know anything about AI to use your system?
Not a thing. Every AI tool in your system the live chat, the missed call text-back, the search optimization is set up for you, configured, and managed by our team. You don't log into anything new. You don't learn any new software. You just start seeing the results. We handle all of it.
What does the AI actually do in my lead generating website system?
Three things. First, it chats with homeowners on your website 24/7 answering questions, capturing their info, and booking estimates even when you're on the job or asleep. Second, it fires an instant text to every homeowner who calls and doesn't get through so you're first to respond before they dial the next contractor. Third, it makes sure your business shows up when homeowners use AI tools like ChatGPT, Google AI, or voice search to find a contractor in your area. All three run automatically in the background. You don't touch any of it.
Do I need technical skills to set this up?
Nope! We do it all is designed for non-tech users. You can launch your lead capture forms, landing pages, and automations in minutes — no coding required.
Do you book appointments for me or qualify the leads?
No. We generate the leads and nurture them through automated sequences. YOU follow up, qualify them based on your criteria, and book your own appointments. We give you the system and the leads — you run your sales process.
What if I'm already working with a marketing agency?
Most of our clients come to us after being burned by agencies who overpromise and underdeliver. If your current company is consistently delivering 15+ quality leads per month at a reasonable cost, stick with them. If not, let's talk.
What areas do you serve?
We work with contractors across the US and Canada. As long as there's search volume and homeowners with demand in your market, we can work together.
Do I have to sign a long-term contract?
No contracts, ever. We're month-to-month from day one. We keep you because the system delivers — not because you're locked in.
What if I don't have a CRM? Do I need to get one?
We'll set you up with one as part of our service.
We typically use our own Hard HAT Marketing CRM or a similar platform that integrates seamlessly with our lead generation and nurture systems. The setup is included.
If you already have a CRM you love (like JobNimbus, Jobber, ServiceTitan, etc.), we can often integrate with that instead. We'll discuss your current tech stack on the strategy call.
Book Your Free Strategy Call & Let's Build Your System.
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